About Us


A Little Something Extra was created by two friends when they lived apart; one in New York City and the other in Toronto, Canada.

Madison Calder, Co-Founder

After moving to New York City the summer after University, Madison found cards to be the best way to send a small, meaningful reminder to her friends and family back home that she was thinking about them. 

Madison came up with the idea for a Little Something Extra after one of her close friends moved to the UAE to teach. Knowing her pal was going through an exciting yet challenging time in her life, Madison sent her a card with a small note tucked inside, the original Little Something Extra. 

Eventually, Madison began to send these little extra notes in a lot of her cards, always getting a special response from loved ones who received it. Recognizing that so many of us are in need of these little extra words of encouragement from time to time but not wanting to ask for support, A Little Something Extra was born.

Rachel Devitt, Co-Founder

After meeting Madison at McMaster University, Rachel moved to Toronto and kept in touch with Madison through calls, FaceTime, visits, and of course, mail. 

On one particular occasion, Rachel was going through a rough time at work and was surprised to find a card from Madison when she arrived home one evening. In addition to the standard greeting card, Madison had tucked in a little extra note. In it, she offered Rachel the words of support she really needed to hear at that time. She still has the note today to remind her that even when you feel like the world is falling apart, the people you love will always help you through. 

When Madison asked Rachel to help her grow the A Little Something Extra community, she jumped at the chance. 

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A Little Something Extra

Giving a standard greeting card a Little Something Extra

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A Little Something Extra

Giving a standard greeting card a Little Something Extra